The Difference Between CMYK and PMS Colors

Posted by BPSG on May 24, 2019 8:55:33 AM

The complexity involved in color and how big of a difference various color profiles can make on your print project is something you'll want to pay attention to. Is there a specific shade of orange or blue that is included in your logo? Depending on who created your logo, your color scheme may include CMYK colors, PMS colors, or both!

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3 Reasons Why You Should Be Using Cartons for Your Product Packaging

Posted by Stacy Wray on Mar 26, 2019 1:47:38 PM

 Packaging is all around us. Everyday we walk into grocery stores, pharmacies and the local 7-11 and are instantly bombarded with a barrage of marketing and advertising. If you are an entrepreneur, it can be difficult to figure out how to market your own product so that it stands out. It can be challenging to know what makes someone pick up that particular bottle of lotion and place it in their cart when 3 others just like it sit on the shelf? Well, one simple reason might be that one comes in a carton and the others don’t. Keep reading to learn 3 reasons why you should be using cartons for your product packaging.

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How Good Data Makes for Great Direct Mail

Posted by Don Bowman on Feb 18, 2019 3:14:25 PM

In an age of email, social media, and big data, marketers have many choices for engaging their customers and prospects. By leveraging multiple channels and consistent messaging across all of your marketing touch-points, you’ll quickly be able to see why direct mail is one of the most impactful channels you have at your disposal.

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4 Ways Print Can Support Your Hotel's Marketing Efforts

Posted by Whitney Williams on Dec 5, 2018 2:18:52 PM
Marketing a resort these days is a complex art. There are your social media platforms to consider, your website to keep updated, traditional outreach to the broader community to conduct whether it be on a local, regional, or national level – the list is long! Figuring out where your printed media falls into this new world can be tricky. This article will give you four ways that print can successfully support your hotel’s marketing efforts.
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How Does A Print Management System Work?

Posted by Whitney Williams on Dec 5, 2018 2:18:18 PM

Are you interested in implementing a Print Management System, but don’t know where to start? Would you like to take advantage of the cost and time savings, but are unsure how the process works? This article will break down the process of implementing a Print Management System into five simple steps.

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The Top 3 Reasons Why Your Resort Needs a Print Management System

Posted by Whitney Williams on Dec 5, 2018 2:17:48 PM

Over the years you may have heard the term Print Management System used on occasion. Some members of the resort industry swear by its effectiveness while others are hesitant to dip their toe in the water. You may be wondering whether or not a Print Management System is the best fit for you. This article will give you some quick go-to reasons why a Print Management System might be just what the doctor ordered for your resort or hotel.

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