Packaging is all around us. Everyday we walk into grocery stores, pharmacies and the local 7-11 and are instantly bombarded with a barrage of marketing and advertising. If you are an entrepreneur, it can be difficult to figure out how to market your own product so that it stands out. It can be challenging to know what makes someone pick up that particular bottle of lotion and place it in their cart when 3 others just like it sit on the shelf? Well, one simple reason might be that one comes in a carton and the others don’t. Keep reading to learn 3 reasons why you should be using cartons for your product packaging.
Reason #1: Shiny Object Syndrome
We all know this fact - humans are drawn to the bright, shiny objects around them. So what does this have to do with your packaging? Well...everything!
You want to become that dazzling jewel piece of an object. The I-just-have-to-have-that-one product sitting on the shelf.
How do you accomplish such a feat?
Well a strong step in the right direction is to put your product into a carton. A carton, or folding carton as the professionals would say, is a box with a fold over lid. Cartons come in many shapes, sizes, and designs, but they all have one thing in common - they are a style of packaging that stands out on the shelf!
Reason #2: More Real Estate
Another reason to go with a carton for your packaging over a simple label design is the bump up in real estate. By real estate we mean the space available for your marketing message. Pretty critical right?
You may be surprised to learn that in today’s world, marketing real estate is in short supply.
If your product falls within the health and beauty category, the number of rules and regulations you must post on your product is astounding.
In order to get more bang for your buck, consider placing your product in a carton. You will be able to use the label on your product plus the space on the outside of the carton for your messaging.
This could more than double your available space!!
Reason #3: A Professional Look
A great reason to make the switch to cartons is that it instantly elevates the look of your product.
Whether you are moving from your own homegrown packaging solution to something better or undergoing a total rebranding effort, folding cartons can be a catalyst for giving you shelf appeal that says “we’re a legit brand”.
And in a sea of choices, you can’t afford to not look polished and professional.